After nine years of being known as The Maine Brew Bus, we have aligned our craft beverage tour and activity operations with that of the national company we acquired last year. Please welcome Maine Brews Cruise!
It is now official: our Portland-based companies are now truly recognized as part of the Brews Cruise brand. It signals the move away from the well-known Maine Brew Bus and Maine Beer Tours names.
With that change comes a new name, an entirely new logo, and a refreshed brand image.
Celebrating its fifteenth year in business in 2021, Brews Cruise, Inc. is a company that licenses and supports craft beverage tour operators around the United States.
It was acquired in March 2020 by Vestigo Travel Group, a partnership between Dave Phillips of Sydney, Australia, and Zach Poole of Portland. Poole is the founder of The Maine Brew Bus which first started providing guided tours to local breweries on bright green buses in 2012.
Letting go of the Maine Brew Bus brand and imagery was not an easy decision for Zach. As you can imagine, a tremendous amount of work has gone into the original concept for the start-up company and then building the name Brew Bus in New England and across the country. Over 35,000 people have been connected to Maine’s craft alcohol producers on Brew Bus tours since they began in 2012.
“When we acquired the Brews Cruise brand, I knew eventually I would want to bring all that we had built for The Maine Brew Bus completely into the fold,” said Zach Poole. “We have been working on the rebranding project for the past year, and I am excited to add Maine to the national family that Brews Cruise has been building for the past 15 years,” he added.
